Problems

The pandemic has exacerbated feelings of isolation, increasing the need for deeper connections. Traditional dating & social platforms often prioritize appearance over substance, worsening the issues.

Dating app users face issues with superficial interactions, ghosting & overwhelming choice, which negatively impact mental health & hinder genuine connections.

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Process

Our user research included qualitative interviews, emotion-surveys and benchmarking to understand pain points with existing dating apps.

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The design and development process followed a Human-Centered Design approach: empathize, define, ideate, prototype and test. Key features were developed based on feedback through testings, design principles & deep research into the field of digital social behavior, revealing dissatisfaction with superficial interactions.

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The evolution from wireframes to pre-testing to the final design screens was huge. A lot changed. The information was presented more clearly and distinctly, the user guidance became clearer and more explicit, the challenges were highlighted, the colors were standardized and the diagrams became clearer.

The Result

Matcha revolutionizes online dating by prioritizing deep connections and personal growth. Through innovative, question-based matching, delayed photo visibility and mindful interactions like the "Deep Talk Challenge," users are empowered to build meaningful relationships based on shared values. Matchas holistic approach enhances self-reflection and ensures a high-quality user experience, fostering responsibility, emotional engagement and long-lasting outcomes while minimizing superficiality.

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The Components

As part of the project reusable components were created in Figma to ensure a consistent and efficient design system.

UX Design Awards

We are greatful for receiving the UX Design Awards special mention 2025 🏆

https://ux-design-awards.com/winners/2025-1-matcha-dating-app-detoxing-the-swipe-culture

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